Traffic counts, or Vehicles Per Day (VPD) calculations are vital to the commercial real estate industry because they indicate potential customers. Analyzing traffic counts can help real estate professionals evaluate the health of existing properties, assist when evaluating potential new site locations, and support existing clients in making informed real estate decisions. NewQuest historically calculated VPD metrics from Department of Transportation (DOT) data. This data, while useful, can be limited in scope.

The NewQuest team saw connected vehicle data as a new potential source for precise traffic counts and partnered with Wejo to infuse this data in order to provide deeper insight than traditional mobility sources and is more easily manipulated to focus on specific times of day and areas of traffic.

“We are really just scratching the surface when it comes to what connected vehicle data can do to help us better understand what’s going on around our existing properties and evaluate the potential of new site locations. While DOT counts are the industry standard, they are limited. I’d argue connected vehicle data is more beneficial and meaningful because it solves for the two downfalls of DOT data: managing study periods and specifying locations."

- Chris Myers, Senior Specialist, GIS & Research, NewQuest

For the full challenge, solution and results click below to read the full case study.

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