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Traffic counts, or Vehicles Per Day (VPD) calculations are vital to the commercial real estate industry because they indicate potential customers. Analyzing traffic counts can help real estate professionals evaluate the health of existing properties, assist when evaluating potential new site locations, and support existing clients in making informed real estate decisions. NewQuest historically calculated VPD metrics from Department of Transportation (DOT) data. This data, while useful, can be limited in scope.
The NewQuest team saw connected vehicle data (CVD) as a new potential source for precise traffic counts and partnered with Wejo to infuse CVD in order to provide deeper insight than traditional mobility sources and is more easily manipulated to focus on specific times of day and areas of traffic.
- Chris Myers, Senior Specialist, GIS & Research, NewQuest
For the full challenge, solution and results click below to read the full case study.