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Mississippi residents traveled the farthest to see their family and friends over the Thanksgiving holiday, according to data released today by Wejo. Residents of the Magnolia State traveled 37% farther than on a normal day, while their New Hampshire counterparts preferred to stick much closer to home.
By comparing typical weekday driving distances with Thanksgiving and Black Friday journeys, wejo also learned:
Data scientists from wejo, the mobility data ecosystem pioneer, organized and analyzed data from millions of connected vehicles in the US to uncover the driving patterns of Americans over Thanksgiving and Black Friday.
“Mobility data from connected vehicles helps us to better understand the way people travel, allowing us to work with our partners to identify ways to make those journeys as frictionless as possible. This will improve the overall driving experience for everyone” said Richard Barlow, Founder and CEO of wejo.
Data from last week’s holiday period also revealed a Black Friday bonanza at electronics and furniture stores, with visits as much as doubling in some areas. For instance, in Florida:
Wejo organizes historical and real-time vehicle data to deliver insights that significantly improve the road experience of drivers, owners and riders. To date, wejo has curated 140 billion miles of data and expects to have 10 million cars on its platform by the end of the year. It processes 12 billion data points every day and counting. The global connected vehicle market was valued at $63 billion in 2017, and is forecast to increase to $225 billion by 2025, growing at a CAGR of 17.1% from 2018 to 2025.