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As the retail sector grows even more competitive and consumer buying trends become increasingly dynamic, real-time insight is paramount to keeping up with changing market needs and maintaining customer loyalty. It’s also fundamental to ensure strategies are tailored to each region and store location.
One of North America’s largest big-box retailers was looking to better understand customer behavior across its 10,000+ brick and mortars stores. Historically, obtaining a granular view of buyer behavior in each location is challenging and expensive, so they turned to Wejo to help them with data-driven marketing campaigns and merchandising strategies.
So what insights have this retailer unlocked? They gained store-by-store details on which locations consumers were visiting most, how often they were visiting, and how long they stayed. They were even able to model journeys by household segments and socioeconomic groups. And that’s just the beginning - they also understood vehicle journey patterns during Thanksgiving and major holidays for better strategic planning.
Want to see how they did it? Read the full customer study to understand the challenges this market-leading retailer faced, the solution Wejo offered and the results.