Automotive manufacturers are in a unique position. They are at the center of a world where mobility has become increasingly connected and the stage is set for a fully electric and autonomous future. Central to this future is data and machine learning.

With access to large quantities of data from the hundreds of sensors embedded in each of their vehicles, they also have a critical responsibility to put their customers’ privacy first. Leveraging their customer journey data, however, is precisely what the automotive industry needs to deliver those same customers the best and safest in-car experiences.

So how did Wejo support this leading automaker in ensuring their customer data is anonymized and securely stored in a cost-effective way, so they can focus on leveraging that data to improve customer experience?

Read this case study to understand the challenges this auto manufacturer faced, the solution Wejo offered and the results.