The Consumer Data Research Centre (CDRC) at the University of Leeds is a research entity that creates, supplies, and maintains data for a wide range of users. CDRC unites public sector organizations, data providers, industry partners and academic researchers to gain a better understanding of consumer behaviors that improve strategic decision making.

The CDRC at the University of Leeds is working on a multi-phased project to build and calibrate a baseline urban simulation of mobility and activity of the Northern UK region. The goal of the project was to better understand mobility trends in the region to underpin the exploration and application of social appraisal measures and assess policy and infrastructure changes.  

While advancing the urban simulation, the CDRC team saw an opportunity to improve the travel and driver behavior data feeding the model.

Read the full customer study to see how they did it.