Historically, most retailers relied primarily on manual processes to gain visibility into customer behavior and competitor intelligence. However, these processes are time-consuming and often lack granularity and accuracy.  

Analyzing commercial sales receipts and looking at stagnant - sometimes outdated - traffic reports to determine customer mobility patterns may have worked in the past, but with the growing need for real-time visibility and reliable insights, this leading fuel and convenience retailer in North America looked to Wejo for a more well-rounded and sustainable solution.

So what insights have this retailer unlocked? They were able to see overall vehicle volume, the types of vehicles dwelling at fuel stations, patterns in journeys to and from each store – and beyond. With these insights, they delivered seamless experiences to their customers, optimized dynamic fuel pricing strategies and perfected their merchandising plans – and ultimately, grew revenue and outpaced their competitors.

Want to see how they did it? Read the full customer study to understand the challenges this market-leading retailer faced, the solution Wejo offered and the results.