With advances in technology and a global pandemic, the automotive trade has seen significant changes and is continuing to transform. Customer needs and expectations demand more from the automobile buying experience, and for businesses to survive and thrive, dealerships must explore how to reinvent and digitize their proposition.

One avenue savvy dealerships are exploring is Connected Vehicle Data (CVD). Big mobility data, sourced from the vehicles themselves can bring additional value, help optimize the marketing strategy and enhance aftersales services; ultimately improving customer relationships.  

Wejo’s EVP of Automotive and Mobility, Benoit Joly, spoke about this very subject in a session called, How to Reinvent and Digitize your Dealership, Leveraging Car Data at #CONNECT Europe, September 20. Connect Europe is the first European and international automotive mobility forum that brings together the automotive trade and repair ecosystem.

The session covered:

• Multimedia content, augmented reality, uses of smell and hearing senses: how to create an innovative and playful experience

• Interactive machines, touchpads to allow your clients to customize their vehicle’s configuration

• Dynamic displays of services and driving simulators: the best tools to complete a sale

• Enhancing the customer relationship by collecting reviews  

• How to anticipate changes in your business

Visit the #CONNECT Europe event page to find out more.