The third report in this series explores the benefits and opportunities the connected car market presents to key stakeholders. This data-driven innovation has the power to unlock huge economic potential, driving performance and efficiency gains across the board and creating new ways to engage with customers.

The data is of benefit to the entire ecosystem, from vehicle servicing to roadside assistance. There is now huge potential for manufacturers to nurture relationships with customers in a way that has never been possible before, using the new datasets to target marketing of specific services and provide a greater after-sales experience.