From determining new opportunities for revenue to informing and measuring merchandising and investment decisions, accurately understanding store performance is critical for retailers. But performance goes beyond measuring transactions at the register.

By gaining insight into overall store traffic and visitation patterns, retailers can capture potential money being left on the table. This data, however, can be challenging and time-consumer to obtain and historically required a team of data analysts to accurately identify trends. But it needn’t be.

Enter smart mobility insights. With location-based insights straight from the car, you can now understand when, where and how your customers travel more accurately and inform your decisions with data.

Read the factsheet to learn:

• How to track store success with data
• How to understand your customers’ traffic and journey patterns
• Why understanding the duration of your customers’ visits can improve your store success

Download the factsheet to learn how you can analyze the success of your stores and make data-driven investment decisions for store acquisition.