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White paper
The importance of consumer trust and regulation to the connected car data market
In part 5 of the whitepaper series, we look at the key issue of consumer trust in the use of connected vehicle data and PII.
Accurate data is essential to the growth of the market, but if customer trust is not earned and maintained through the protection of personal data, the many benefits that the market presents will be significantly constrained. Hence, it is essential that providers are not only seen to follow data protection legislation, but also take an active role in its development.
Topics covered in this whitepaper:
- Consumer trust and risks
- Implications of Data Protection legislation and regulation
- What are the personal data legislation and regulation in the US?
- What are the opportunities for action on trust and legislation?
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