Effective implementation of connected car data into public authority planning and ITS has been a continual challenge for cities and public authorities across North America.
We resolve it in this exclusive and interactive Reuters Events Mobility Briefing with multi-regional research, testing and case studies led by Purdue University.
Through case study, discussion and live debate, the briefing provides detailed analysis on the cutting-edge research from Purdue University that enables connects car data to dramatically improve traffic signal performance and successfully scale across multiple cities and regions.
Darcy Bullock, Transportation Research Director, Purdue University
Matthew Blackwell, Solutions Engineers, Wejo
Strategies to reduce traffic infrastructure capital investment maintenance
Effective data implementation, at scale
Q - Can you tell us more about the different attitudes of the traffic managers to buy car data if you compare the US, EU and other parts of the world?
A - From our experience, traffic managers and TMC Operations across the world are changing the way that they view and use data. We certainly are finding that attitudes are evolving and that the ability to use up to the minute data is a necessity to effectively manage traffic.
Q - Twice you have referenced the challenge with parking. This data tells the agency where parking is happening, but how do you help the person who is looking for parking - to reduce that 107 hours per year?
A - This is where our partners come in who are actively using the data to influence their own real-time parking availability applications. As an example, we can feed the number of park in and park out events directly to our customers who use this data to feed into their real-time availability models and apps.
Q - What is the penetration rate of the vehicle data in your study? Is it sufficient for the performance results to be statistically significant?
A – In the State of Indiana, Purdue utilized around 10.9 billion GPS points and over 7 million hard braking events. Wejo data represents around one in every 28 vehicles across the US and our penetration rate can range up to 15-20% of registered vehicles in some States
Q - How is this data collected exactly? A black box of sorts in each car? are there certain manufacturers that participate and others that don't? how is the data fed to you, are there privacy concerns with vehicles being tracked?
A - We employ no aftermarket devices to obtain the data and the vehicle itself is the transmittal method through an embedded SIM. Because all of the data is anonymized and consented data there are no privacy concerns. As a UK-based company, we comply with GDPR and more specifically CCPA requirements around location data.
Q - You mentioned 10 million vehicles. what is the size of your market? Can you tell us how many vehicles are connected today in the US from which you could get data?
A – Our current car park of vehicles actively sending data is just over 10 million, however, Wejo has access to over 52 million Connected Vehicles worldwide. It is expected that there will be around 146 million Connected Vehicles across the US by 2030, and Wejo projects to have a market share of around a third of this by the same period.
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