Customer engagement has been reimagined, benefiting from the advent of new technology, the proliferation of digital channels, data-driven intelligence, and rapidly changing customer behaviors. Even with this ongoing transformation, many advertisers still can’t get the full picture of multi-channel campaign performance or use journey and vehicle data to optimize campaigns and messaging.
Connected vehicles are the next revolution in audience and media measurement. They provide a new, valuable platform to understand and drive customer engagement in ways we’ve never seen before. And for drivers and owners, they enable access to relevant products and services that have the power to transform the way they live, work and travel.
We collaborate closely with our automotive and public and private sector partners to develop connected car data services and products that meet partner needs.
Wejo has one of the largest data assets of authentic, high resolution, connected car data. This is objectively superior to mobile and static mobility data, offering significantly enhanced accuracy and quality.
Flexible access and usage methods - including integration with leading toolsets and open source technology - enable our partners to seamlessly benefit from ground-breaking data and insights.
Our privacy and security policies ensure that what’s private, stays private. Wejo holds several recognized security certifications and is audited by independent third-party organizations.
Wejo’s privacy-by-design approach ensures that what’s private, stays private, while enabling a wide range of use cases:
Use unique insights about the volume, speed, and origin-destination of traffic in precise locations, to inform decisions on out-of-home advertising location and content, including billboard and outside display advertising performance.
Enhance demographic profiles and personas based on aggregated journey trends by vehicle type, zip code, visited points of interest and journey behaviors, including vehicle occupancy at retail destinations.
Understand media usage and listening behaviors to inform audience analytics and media measurement, providing insights to advertisers, ad agencies and media organizations to optimize their advertising programs and attribute ad spend.
Inform and optimize
Use vehicle sensor data to inform and optimize automotive retail advertising at all stages of the customer life cycle, including aftersales and vehicle repurchase, to encourage servicing, enhance EV adoption and grow customer loyalty.
Integrate vehicle status data and intelligence about locations and journeys into retailer and merchant apps, enabling highly relevant promotions that drive new customer behaviors and increase visits.